The one number this turns on — flower orders per service — is published nowhere, and we won’t invent it. It’s in your books, and your commission rate is on your monthly statement. Slide to your numbers; the arithmetic is yours.
Slide “flower orders per service” to your number and the statement fills in — it’s the one figure only your books have.
* Arithmetic, not a promise: your inputs × the industry’s published rates, minus the website’s $468 a year. Every assumption is stated beside its number, and the method is written out below.
No default we could defend — this number is yours. It’s on your statement.
The industry’s published rates, if it helps:
Where a vendor’s share is shown, we use the one split the industry publishes — 50/50 of the markup. If your statement says different, slide the rate; the arithmetic follows your numbers.
The break-even, stated plainly: at the published 20% rate, one ~$300 casket spray earns a home about $60 — more than this website costs for the month. One arrangement, and the site has paid for itself.
We’ll send your numbers back as a clean one-pager you can hold against your monthly statement — and a note on what pointing the obituary page at your own florist looks like.
Every input is yours: services per year, flower orders that arrive through your website per service, the average arrangement value (we start the slider at $150 — consumer florist guides put most sympathy pieces between $100 and $300, with casket sprays $200–$500), and the rate your website pays you on flowers. We invent none of them, and the page stays blank until you answer the one question only your books can: how many orders per service.
The published rates we offer as presets are the vendors’ own: Obituary Assistant publishes 15% on flower sales, Florist One publishes a 20% affiliate commission, and funeralOne advertises up to 25%. Where the statement shows a vendor’s share of the markup, it uses the one split the industry actually publishes — CFS’s own page describes marking up the florist’s wholesale prices and splitting the proceeds 50/50, and notes that a home may forgo its share “further reducing the retail markup.” Affiliate networks don’t publish their margins, so where your model differs, your statement — not this page — has the exact figure.
What we sell against this arithmetic is flat and published: the website is $39 a month, $468 a year, no setup fee, and it takes 0% of your flowers — there is no commission structure in our billing for a family to appear in. The comparison you’re making is between a website your families quietly fund through marked-up arrangements, and one your home pays for outright, keeping the whole flower relationship. Both numbers deserve to be on the same page. Now they are.